Just look at the bottles on the shelves in any big supermarket in major metropoles around the world and you’ll notice the so called “liquid lunch” bottles. Juicing industry is developing so fast that it could easily change the way we look on food and nutrition. Healthy lifestyle has become a nutrition philosophy to a large part of today’ population and juices have an honorable place in that philosophy. Juice bars like Organic Avenue, Juice Press and similar are quickly becoming a million dollar business and expanding into a chain of stores. So what is the core of this industry and how do they manage to make such an impact on both personal finance and lifestyle?
Stores that sell commercial juicers in Australia have their five minutes of fame thanks to the expanding trend of opening juice bars. Juice bars are not the ordinary bars where you can order everything from coffee to cola, to a ‘freshly squeezed’ juice. These bars base their product on only one piece of technology, the commercial juicers Australia stores sell. The principle is simple; the bar needs fresh ingredients every day, sometimes twice a day, in order to produce a freshly squeezed juice. Most of the commercial juicers Australia retailers offer, come with different specifics, like juicers specialized for leafy vegetables, centrifugal juicers, pressing juicers and much more. The important thing is that they are the main tool of juice bars and because of it, they need to be of the highest quality.
So what exactly is the dispute matter in juicing business? There’s a new philosophy of healthy life that’s on the rise, people are buying it big time. And more importantly, your product has no problem being sold. The variation in price that sometimes can hit extremely high levels is what scares juice bars owners. They don’t use ingredients that keep a steady level in their price, but use ingredients that are organic, local and fluctuate a lot in a matter of price range. Moreover, these ingredients can’t be found on the market all the time, since some fruit and vegetables are seasonable. And one of the marks of all juice bars is the fact that everything they sell is 100% organic. Even the cups they give you the juice in must be biodegradable, otherwise the juice bar undermines it’s image. Generally, juice bars owners try to keep the level of their costs for producing a juice up to 30% of the price. So if the cost of their ingredients is somewhere about $3, the juice will cost you $9. The rest of the 70% of the price covers the office, the labour and the maintenance of the commercial juicers Australia juicers pay high prices for, since it’s their main investment.
Bottom line, is the benefit of price consistency more important to juice bar owners than the few customers that will notice the difference between a 100% organic and not organic ingredients? Apparently yes, as many juice bars decide to adjust the menu seasonally, as to maintain the image, and many decide to use ingredients that aren’t 100% organic in order to keep the consistency in their menu, and yet not exaggerate with prices.
